email marketing
the email potential
An effective email strategy increases brand awareness, customer engagement, and revenue for businesses of all sizes.
intro
A Strategic Approach
Email marketing should be more than sending emails. As you glean information from behaviors, you can make data-driven decisions that meet your KPIs and increase your ROI.
Set S.M.A.R.T goals
Specific, Measurable, Attainable, Realistic, and Time-Sensitive goals allow you to focus on areas vital to your overall strategy.
Develop a Content Plan
Developing a long term content plan helps coordinate all marketing efforts. It also helps engage your target audience in meaningful ways.
Build your email list
Growing your email list is not a one-and-done activity. An email list will grow stale over time as users become disengaged. You want to add new contacts to your email list continually.
Customer Segmentation
Customer Segmentation allows you to deliver relevant content to interested customers.
A/B Testing
Performing A/B testing lets you know which element of an email performs better. Does a subject line offering a coupon generate higher open rates than a subject line advertising a new product? A/B testing can answer that question.